What will make GITEX Technology Week 2022 an important event to attend this year?
For over four decades now, GITEX has been the premier technology trade show in the Middle East and, it stands as the world’s largest and most inclusive tech and start-up event. In a region where business is so highly relationship-oriented, GITEX offers a unique opportunity to meet new industry stakeholders and re-engage with existing connections – all within the context of understanding the latest advancements in technology that will help fuels the region’s incredible appetite for Digital Transformation.
At Barracuda, we see GITEX as a must-attend event which signals our deep commitment to our customers and partners in the region. We intend to have our top regional executives from across the region fly in to be present and available for engagements with attendees. From a team building and company culture perspective too GITEX proves invaluable.
What are the reasons your company is exhibiting at GITEX and what do you aim to achieve at the show?
In the fast-paced world of IT and especially cybersecurity, market-leading vendors such as Barracuda are constantly enhancing and expanding their product portfolios. Over the last year – and most notably, just last month – we introduced several innovative solutions.
These include new capabilities that protect against persistent and evolving threats like ransomware and help customers solve complex digital business transformation challenges in the areas of Email Protection, Zero Trust Access, Managed XDR and Data Protection. GITEX will offer us the opportunity to showcase these solutions and provide comprehensive overviews of how they can help regional enterprises achieve their digital ambitions in a safe and secure manner.
What will be your key message at this year’s show?
At GITEX, we will showcase the breadth of our product portfolio, from email security and web application firewalls to cloud backup and network security. While these solutions enable businesses to effectively protect against a wide range of cyberattacks, the common feature they all share is simplicity and effectiveness.
As cyberthreats grow in sophistication and as IT environments become increasingly complex, it is this message of simplicity that we have found resonates strongly with our customers and prospects. At GITEX, we intend to inform attendees how our solutions deliver the advanced functionality they need to defend against modern threats, while keeping usability at their core.