Tencent Cloud empowers MEA enterprises with new SuperApp-as-a-Service, AI and media capabilities

Tencent Cloud empowers MEA enterprises with new SuperApp-as-a-Service, AI and media capabilities

Tencent Cloud, a cloud business of global technology company, Tencent, has announced its showcase at the GITEX GLOBAL 2023, one of the world’s largest and most inclusive tech events held in Dubai, United Arab Emirates.

Attending for the second time, Tencent Cloud is looking to strategically grow its business in the Middle East and Africa (MEA) market, demonstrating its unique and competitive solutions and ecosystems in the gaming, media, telecommunications and public sectors. During the event, Tencent Cloud will be debuting the SuperApp-as-a-Service, along with their latest innovations, under the Tencent Cloud AI and media solution family, that will be tailored for MEA enterprises.

Leveraging the track records in supporting Weixin/WeChat ecosystem with over 1.1 billion monthly active Mini Program users, Tencent Cloud’s SuperApp-as-a-Service features the Tencent Cloud Mini Program Platform (TCMPP) that transforms web and mobile apps into one lightweight mini programme for aggregation, open to any cloud infrastructure with container-based deployment. It offers a robust digital infrastructure which is fundamental for enterprise and public service transformation.

On 17 October 2023, Tencent Cloud and TAMM, under the Department of Government Enablement of the Emirate of Abu Dhabi, held a signing ceremony to celebrate their partnership – this collaboration will transform the public services into mini programmes and aggregate them on TAMM using TCMPP capabilities.

This lifestyle transformation has turned TAMM into a Super App, consolidating over 700 essential public services from more than 30 government entities and the private sector on a single, standardised mini programme, to provide services including citizenship and work permit applications; business registration; industrial license applications; housing and property leasing; healthcare facility access; tourism information; inheritance services; insurance matters; traffic ticket management; education; and work benefits.

Tencent’s Transformative Technological Solutions, showcased at GITEX 2023

Quick-training Digital Human is Tencent Cloud’s latest solution, empowering businesses of all shapes and sizes to reap the benefits of the AI revolution. It supports enterprise users to create customised digital avatars with minimal training, as such meeting the increasing demand for digital avatars across a vast variety of fields, including customer service, sales and marketing, virtual tour guiding and more. Furthermore, the Tencent Cloud e-know Your Customer (eKYC) solution, utilises AI technologies to optimise identity authentication processes with document recognition, liveness detection and face verification capabilities.

Recognised by Frost & Sullivan as a top cloud services provider in APAC in the media sector, Tencent Cloud will also be officially releasing several products under its AI media solution portfolio at GITEX 2023, to cater to the booming digital content, media, gaming and entertainment demand in the MEA region. Tencent Cloud Smart Video Analysis Platform (SVAP), Intelligent Media AI Platform, will be showcased with its advanced capabilities helping media organisations, enterprises and content creators in areas such as video content creation, moderation and smart video analysis.

Dan Hu, Vice President of Tencent Cloud International, MEA, said: “Backed by our ecosystem-building experience in the consumer internet space, as well as our AI capabilities accumulated, including hosting apps and offering internet infrastructure for a billion of users, Tencent Cloud is well positioned to work with local partners in the MEA region to support the local public service transformation, enabling enterprises and international businesses to leverage Tencent technologies to access the Chinese market – in addition to undertaking their own Digital Transformations in local markets using Tencent products and services.

“At Tencent Cloud, we also believe that cloud technologies including Super App solutions are essential to enterprises and governments that embark on a Digital Transformation journey,” Hu added. “We are pleased to be collaborating with TAMM to upgrade its digital platform for government services for all Abu Dhabi residents. We look forward to working with more enterprises, agencies and institutions in the region and globally through Tencent Cloud’s products and solutions.” 

Sharing insights about the evolving landscape of cloud gaming, Hu spoke with Ralph Simon, Chief Executive Officer at Mobilium Global, to discuss how 5G is shaping the future of video gaming, elaborating on the roles of cloud service providers in offering comprehensive gaming solutions for telcos and gaming platform providers, utilising technologies such as TRTC with low latency and Edge Computing Machine. During the fireside chat, Hu shared his excitement for future plans for the Middle Eastern market, as gaming services are expected to benefit significantly from 5G. He commented that AI will drive forward the next-generation gaming systems, as Tencent Cloud continues to offer its solutions to the Middle Eastern market for enterprise adoption, including the Tencent Cloud SuperApp-as-a-Service for Digital Transformation.

International business posts strong growth

Tencent Cloud’s international business presently covers Japan, South Korea, South East Asia, Latin America, Europe, the Middle East, Africa and other major markets.

In the first half of 2023, Tencent Cloud’s international business has achieved double-digit revenue growth and a 66% revenue contribution with the partner countries’ ecosystems, with the Middle East being one of the fastest growing regions with many regional customers showing strong interest in exploring potential SuperApp projects.

Tencent Cloud is investing in local partner ecosystems, particularly in audio and video live streaming to become a preferred technology service provider in the region. They plan to expand their resources in the audio and video domain and deploy AI products in the short term, while also strengthening their global partner network by recruiting influential local partners in the Middle East.

Tencent Cloud’s international business and government partners benefit from the company’s wide portfolio of 400 technologies and connectivity solutions that support enterprise-grade Digital Transformation through its global infrastructure network, covering more than 26 geographic areas across five continents and 70 availability zones, with more than 2,800 acceleration nodes.