For its participation at the forthcoming edition of GITEX Global 2024 Global, WSO2 will exhibit under the theme Foundational technologies to create awesome digital experiences. The company intends to highlight how by partnering with WSO2, organisations can accelerate their digital initiatives and adopt open-source technology to modernise public services efficiently.
WSO2 will showcase how AI is transforming both channel partner offerings and end-user experiences across its product suite. Generative AI is embedded in the company’s solutions to help developers create APIs, manage identity flows, and more. For instance, the AI-powered WSO2 Developer Assistant in the API Manager improves search functionality and enables natural language API testing, making API development simpler.
WSO2 has also introduced new AI-based capabilities in its SaaS-based, developer-focused CIAM solution – Asgardeo. These capabilities simplify creating a branded experience for customers based on their website.
As a channel focused organisation, WSO2 looks to strengthen its partnerships at GITEX and expand its market reach. Every year, the company onboards two partners to give them exposure to GITEX through WSO2. This year WSO2 has partnered with 3Pillars Digitalisation and Aujas, and will also be introducing a new partner, Systems Ltd, at the event.
Digital experiences delivered as applications, workflows, and automation require powerful cloud-native infrastructure to do the heavy lifting. Enterprises can now focus on their business requirements while WSO2 manages the complexities. The company gives enterprises the option of building their digital platforms their way.
WSO2’s solutions allow customers to run it themselves, in a private cloud, like SaaS, or by subscribing to the company’s Internal Developer PaaS.
WSO2 will showcase the latest advancements in API management, integration, Choreo, its cutting-edge internal developer platform, and customer identity and access management, CIAM solutions. Its focus will be on how these technologies empower organisations to create seamless digital experiences and foster greater innovation across industries.
In particular, WSO2 will highlight how Choreo simplifies the work of DevOps teams, enabling them to rapidly build and scale digital experiences, while its CIAM solution addresses the growing concerns around data security and privacy, especially in light of the high cost of data breaches, which has been a critical issue in the Middle East.
By demonstrating these capabilities, WSO2 aims to build greater brand awareness, forge new partnerships, and present our solutions as essential for enterprises looking to navigate the complexities of digital transformation.
While WSO2 does not have scheduled keynote presentations, through each of the five days of GITEX Global 2024, the company will offer an engaging, tailored experience for attendees. Its team will be available at the booth to provide on-demand product demos and in-depth discussions on integration, API management, and identity and access management.
This flexible approach allows the company to respond directly to the unique interests and needs of visitors, showcasing relevant use cases and solutions in real-time.