Delivering AI-driven security for a connected future at GITEX 2024

Delivering AI-driven security for a connected future at GITEX 2024

Samer Diya, Vice President Sales, Forcepoint Middle East, Türkiye, and Africa

Forcepoint’s presence at GITEX Global 2024 will showcase its commitment to delivering AI-driven security for a connected future. Through this theme, Forcepoint aims to highlight how the innovative Data-first SASE platform empowers organisations to securely navigate digital and AI transformation.

Integrating the web and cloud security functionalities of Forcepoint ONE SSE alongside Forcepoint Data Security Posture Management, DSPM and Forcepoint ONE Data Security gives security leaders essential end-to-end visibility into how and where sensitive data is being used, as well as control over its usage on websites, cloud applications and AI applications.

Forcepoint is at the forefront of the AI revolution in cybersecurity, leveraging AI to enhance its data security solutions in the digital world. Forcepoint recently introduced Forcepoint GenAI Security solution, offering visibility, control, and risk-based data protection across GenAI platforms, including integration with OpenAI’s ChatGPT Enterprise Compliance API.

This solution brings together Forcepoint cloud-delivered Forcepoint ONE SSE platform alongside Forcepoint ONE Data Security, cloud-native DLP and Forcepoint Data Security Posture management, DSPM to empower teams to safely and securely leverage GenAI applications.

The impact of AI for channel partners and end users will be prominently showcased through interactive demos and use cases at the Forcepoint stand. Forcepoint will highlight how AI is continuing to improve data security through threat detection, data discovery and classification and much more, helping enterprises proactively bolster security in real-time. There is a true risk and reward component with AI, but when leveraged correctly it can simultaneously drive innovation and strengthen security postures.

Demonstrating the practical advantages of AI for improving security results and operational effectiveness is Forcepoint end-goal to encourage AI adoption for Forcepoint partners.

The META region is experiencing rapid growth with numerous start-ups, innovation centres and technology-focused initiatives. Forcepoint collaborates regionally with companies like AWS, recently partnering to launch a new data centre in Dubai as part of the continued expansion of services in the Middle East.

Forcepoint distributors StarLink, Mindware and Ingram Micro are present at GITEX and Forcepoint is actively collaborating to drive regional business.

Forcepoint aims to emphasize the synergies between Forcepoint solutions and Forcepoint partners’ expertise by showcasing Forcepoint collaborative efforts to securing digital operations. The joint solutions Forcepoint present address the unique requirements of diverse industries.

Forcepoint senior executives will host keynote presentations and technical briefings at GITEX Global 2024 to reinforce Forcepoint commitment to the region, providing insights into Forcepoint strategic vision and the future of cybersecurity.